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Search Engine Optimisation (SEO)

Having a strong presence on Google is essential in this day and age. 75% of users never scroll past page one of Google, while 63% of people only look at the top three organic results. 

If you aren't in these key positions you're really letting your competitors grow stronger. This is because they can influence and attract more sustainable customers to their website. 

Our job is to enable that you're in a strong position online so you can drive a higher number of sustainable customers though to your business. 

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google adwords (ppc)

With PPC we take a scientific approach in order to give you a high ROI. Having worked across many niche's over the last 10 years, we know how much money you need to put in order to reach your sales target. 

This not only takes the guesswork out of PPC but it gives you control and keeps you to your budget. 

It's not just about targeting the right keywords though. We design and take them through a sales funnel that converts 'cold leads' into sustainable customers. Any that happen to leave, we retarget them with paid and organic methods.  

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re-marketing

It's important that you're re-targeting people who leave your website or landing page. The simple reason is that 90% of people leave your website without ordering or placing an enquiry.

The same goes for people who leave their products in their basket. When you give them a friendly 'nudge' your sales online can increase by as much as 54%. 

We use both organic and paid methods to do this. When combined you have a campaign that is powerful and high profitable. 

 

website design

We work with WordPress and Shopify, as well as platforms such as Magneto and Squarespace. With any design it's important to design it around what 'converts well' rather than 'what looks pretty.' That's not to say we won't create something beautiful - and we do - but we like to concentrate on what drives business to your door. 

At the end of the day, your website is a sales machine and it needs to be designed as such. 

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FACEBOOK ADVERTISING

With Facebook Advertising we take a scientific approach based on a combined experience of 15 years. The benefit to you is that we've worked across many niche's, which means we know how much money you need to put in order to reach your sales target. 

This not only takes the guesswork out of Facebook but it gives you control and keeps you to your budget. 

It's not just about targeting the right keywords though. We design and take them through a sales funnel that converts 'cold leads' into sustainable customers. Any that happen to leave, we retarget them with paid and organic methods.   

 

 

SOCIAL MEDIA MARKETING

With social media, it's key that you look beyond how many followers and clicks you get. This is actually irrelevant and it's something we refer to as 'vanity metrics.'

We are in the business of sales and it's key that we concentrate on that.

We look to work with the algorithms of each social media platforms, writing content that your customer would actually read and working with influencers that are both genuine and have a quality following.

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content marketing

Successful content marketing relies on a consistent stream of new content. The goal of content is to attract traffic and to increase sales activity. When you do this, the big numbers will increase such as - conversion rate, sales and AOV (Average Order Value).

As a result, a lot more of your customers are sustainable as they feel an emotional connection with your brand. Marketing is all about telling a story. Your customer becomes a marketing tool and starts to shout your name off the rooftops. As a result, you have a snowball effect. 

email marketing

Email Marketing will be implemented with two goals.  

One - incentivising 'cold' customers to place an enquiry or buy your products, 

Second - incentivising current customers to use your services or buy your products again. 

It's key that your emails go to different groups of your customers - whether that be gender, current customers, 'cold' customer and buying habits. The more targeted and emphatic your message, the higher the ROI.